Product-ivate
Igniting Physical Product Commercialisation Success!
Overview
Get ready to ignite your product's success - where you'll learn how to take your product from concept to market!
Highly interactive 2 day workshop focused on practical aspects of a successful physical product launch by developing the attendees ability to:
Define Product revenue models and forecasting
How and where (distributions and channels) to get the revenue
Establish Product Readiness
Define Pricing approach and strategy
Define product assets in relation to omni-channel customer decision experience
Supply Chain preparation for launch
Building relevant metrics to measure launch success
Field and channel activations
Launch Execution and Tracking
Learning Outcomes
Effective use of Business Model Canvas to formulate overall Go-To-Market strategic plan
Effective use of a product launch plan to drive key pre-launch preparations, stakeholder communication, collaboration and action plan executions
Who Should Attend
Business Owners and key stakeholders of a product launch. E.g Entrepreneur, Product Marketing, Product Manager, Product Operations, Growth Marketing, Sales Management, Business Development Manager. Even a startup investor who would like to reduce capital risks on a business investment.
Our facilitator
With over 20 years of product management experience in leading technology companies such as Samsung Electronics, Honeywell Inc, and Motorola Solutions, Freddy brings a wealth of practical knowledge in product innovation, customer experience enhancement, and commercial success across diverse Asian Pacific markets.
His impressive track record includes a 100% success rate in product launches, achieving sustained annual revenue growth, and driving significant improvements in sales effectiveness and customer satisfaction. Freddy’s unique approach combines industry expertise with adult learning principles, making him an ideal facilitator for this product commercialisation workshop.
As a certified Adult Education training professional and CoachSG sailing coach, Freddy employs a learner-centric, hands-on approach that ensures participants gain both theoretical knowledge and practical, actionable skills.
